The label depicts Akashita [赤舌 - “red tongue”], one of the creatures of the Bakemono Zukushi or “Monster Scroll,” an Edo Period Japanese marvel of a pantheon of Yokai – spirits, phantasms and fantastic beings. “Glou glou” denotes and onomatopoeically implies a wine to be consumed as the “glug glug” echoes from the throat, with one’s monster mouth open wide.