Franco Serra is made by the Sperone family, who've been producing great value Italian wines for four generations. Antonio Sperone owned a shop in Torino in the early 20th century. Dissatisfied with the quality of wines he was seeing, he started making wine in Puglia and bottling it in Torino. The project soon expanded to include sparkling wines and vermouth. Siblings Andrea and Francesca run things today from their winery in Piedmont. This light-bodied, dry Pinot has great rose petal and violet aromas with bright cherry, strawberry, and raspberry flavors, plus soft, silky tannins. What fascinates us is how recognizable it is both as varietal pinot noir and as a red from Piedmont. As great a pair with roast poultry as it is with classic pastas.